Summary of Reinventing the Company in the Digital Age

Looking for the article?
We have the summary! Get the key insights in just 5 minutes.

Reinventing the Company in the Digital Age summary
Start getting smarter:
or see our plans

Rating

8 Overall

8 Importance

8 Innovation

7 Style

Recommendation

IE Business School professors Celia de Anca and Salvador Aragón explain how modern tribalism helps individuals connect with each other based on common interests and goals. In this lengthy discussion of tribalist thinking, the authors aim to convince you that tribalism is not just an interesting social phenomenon: It is a necessary tool in today’s business world. getAbstract recommends their thesis to CEOs, marketing executives and managers who want to increase their organizations’ dynamic capabilities.

In this summary, you will learn

  • What tribalism means in the digital age,
  • How “new tribes” function and
  • How companies can use new tribes to optimize their business models.
 

About the Authors

Professor Celia de Anca is director of the Center for Diversity in Global Management at IE Business School at the University of Madrid, where Salvador Aragón is a professor of information systems and innovation.

 

Summary

In the digital age, people join groups – “new tribes” – in which they pool their individual capabilities to reach a collective goal. The collaborative economy, based on common needs and means, is at the heart of new tribes. They allow individuals to break free from the mold of their identities of origin...

Get the key points from this article in 10 minutes.

For you

Find the right subscription plan for you.

For your company

We help you build a culture of continuous learning.

 or log in

Comment on this summary

More on this topic

Customers who read this summary also read

More by category