Summary of The Art of Choosing

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The Art of Choosing summary
Americans treasure their freedom of choice, but does it really bring them happiness?


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If you wander into any megastore, you’ll find consumer products offered in countless, barely distinguishable varieties. Despite evidence that having too many options leads to poor decisions, Americans continue to revere unlimited choice. Other cultures don’t share this preoccupation and might be better off for it, says researcher Sheena Iyengar. She presents a fun, well-reasoned argument, so getAbstract recommends that you choose to watch this lecture.

In this summary, you will learn

  • What assumptions most Americans hold regarding choice,
  • When the freedom of choice or unlimited options can be detrimental, and
  • Why viewing the concept of choice through different cultural lenses can help.


As a customer, you have the right to make requests according to your preferences – or so Americans believe. Bring that cultural view to a restaurant in
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About the Speaker

Sheena lyengar is S.T. Lee Professor of Business the Management Division at Columbia Business School.

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