MoveOn.org president Eli Pariser’s text is hypnotic, and its implications are far-reaching. He examines how personalization on the Internet shapes what people read and think. Pariser’s treatise is frequently amusing, but more often disturbing. Since the web’s increasingly individually tailored content affects every area of daily life, getAbstract recommends this book to Internet users (and that’s just about everyone now), plus futurists, technologists, and those interested in truth, ethics, and contentment.
In this summary, you will learn
- How the web is changing,
- How personalization shapes your experience of the web and
- Why these changes are important.
About the Author
Eli Pariser, board president of MoveOn.org, is a senior fellow at the Roosevelt Institute.