Summary of The Future of Men
Copyright © Marian Salzman, Ira Matathia and Ann O'Reilly 2005
Reproduced with permission of Palgrave Macmillan
Pack your bags, Superman: traditional masculinity may be on its way out. Make way for the ubersexual, and all his baggage.
This book examines trends, real and alleged, in male roles. Its main strengths are its numerous examples, interesting interviews and chapter summaries of key points, which make for easy reading. Marian Salzman, Ira Matathia and Ann O'Reilly discuss a wide range of contemporary celebrities and ideas. Readers who have been paying attention to the social changes of the past few decades won't be challenged to think more deeply, but others may find something of interest in this review of trends in the men's rights movement. Just watch out for glib generalizations based on a random list of sources that includes Web sites, small newspapers of unknown accuracy and the occasional scholarly journal. getAbstract cautiously recommends this book to popular culture vultures and to marketers who wish to track social trends.
In this summary, you will learn
- How the concept of masculinity has changed in recent decades;
- What these changes mean; and
- Why they happened and will continue to happen.
About the Authors
Marian Salzman is the chief author of Next: Trends for the Near Future. Ira Matathia has been involved in marketing for more than 25 years. With Salzman and Matathia, Ann O'Reilly co-authored Buzz: Harness the Power of Influence and Create Demand.
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