Summary of The Future of Men

Palgrave Macmillan, more...

Buy the book

The Future of Men book summary
Pack your bags, Superman: traditional masculinity may be on its way out. Make way for the ubersexual, and all his baggage.

Rating

5 Overall

4 Applicability

4 Innovation

6 Style

Recommendation

This book examines trends, real and alleged, in male roles. Its main strengths are its numerous examples, interesting interviews and chapter summaries of key points, which make for easy reading. Marian Salzman, Ira Matathia and Ann O'Reilly discuss a wide range of contemporary celebrities and ideas. Readers who have been paying attention to the social changes of the past few decades won't be challenged to think more deeply, but others may find something of interest in this review of trends in the men's rights movement. Just watch out for glib generalizations based on a random list of sources that includes Web sites, small newspapers of unknown accuracy and the occasional scholarly journal. getAbstract cautiously recommends this book to popular culture vultures and to marketers who wish to track social trends.

In this summary, you will learn

  • How the concept of masculinity has changed in recent decades
  • What these changes mean
  • Why they happened and will continue to happen
 

Summary

"M-ness"
Until recently, male supremacy in Western society was a given. However, things have changed in the decades since World War II. Wave after wave of feminism has moved through society, resulting in the current "postfeminist" era, with its countless changes in gender relations. The...
Get the key points from this book in less than 10 minutes. Learn more about our products or log in

About the Authors

Marian Salzman is the chief author of Next: Trends for the Near Future. Ira Matathia has been involved in marketing for more than 25 years. With Salzman and Matathia, Ann O'Reilly co-authored Buzz: Harness the Power of Influence and Create Demand.


Comment on this summary

More on this topic

By the same authors

  • Book
     

    Andrew Benett et al.

    Palgrave Macmillan, 2010

    (6)

  • Book

    Marian Salzman and Ira Matathia

    Palgrave Macmillan, 2007

    (8)

  • Book
     

    Marian Salzman et al.

    Wiley, 2003

    (8)

Customers who read this summary also read

More by category