Entrepreneur Seth Priebatsch is a “proud Princeton dropout.” Radiating energy and speaking quickly and confidently, Priebatsch puts forward his theory that while 2000 to 2010 was about building a social media layer over the world, the following decade will be dedicated to building a game layer. He argues that you can use “game dynamics” to influence people – ideally, for the better. getAbstract recommends his talk to those who need to persuade others to buy their products, attend their meetings or do their bidding in some other form. Priebatsch’s examples are persuasive: If scoring points, getting to higher levels in a game or completing progress bars motivates people, why shouldn’t those elements of fun work in business? Whether these factors can be as motivating as money, status and titles remains to be seen, but to find out how far games will take you, tune in here.
In this summary, you will learn
- How to apply the principles of gaming to business and
- How games can motivate people to do what your company wants them to do.
About the Speaker
Seth Priebatsch dropped out of Princeton after his freshman year. He founded two companies during his teens. He works for SCVNGR, a location-based gaming platform for mobile phones.