Summary of The Great A&P and the Struggle for Small Business in America
How did big US chain stores get that way? It’s as simple as A&P.
Economist and historian Marc Levinson documents how New York’s Hartford family turned a mid-19th century tea shop into the $1 billion Great Atlantic & Pacific Tea Company (A&P), changed US retailing, invented chain marketing and – then – ultimately let A&P wither and die. Levinson’s well-researched, detailed account explores how the Hartfords’ innovative marketing strategies sparked a national revolt against chain stores. getAbstract suggests his opus to students of economics and marketing, especially those young enough to have never shopped in an A&P.
In this summary, you will learn
- How the Great Atlantic & Pacific Tea Company grew from a small New York tea shop into a $1 billion business,
- How it overcame political opposition to chain stores and
- How the success of chain stores altered small business.
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Princeton UP, 2006
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