Summary of The Great A&P and the Struggle for Small Business in America
Looking for the book?
We have the summary! Get the key insights in just 10 minutes.
Economist and historian Marc Levinson documents how New York’s Hartford family turned a mid-19th century tea shop into the $1 billion Great Atlantic & Pacific Tea Company (A&P), changed US retailing, invented chain marketing and – then – ultimately let A&P wither and die. Levinson’s well-researched, detailed account explores how the Hartfords’ innovative marketing strategies sparked a national revolt against chain stores. getAbstract suggests his opus to students of economics and marketing, especially those young enough to have never shopped in an A&P.
In this summary, you will learn
- How the Great Atlantic & Pacific Tea Company grew from a small New York tea shop into a $1 billion business,
- How it overcame political opposition to chain stores and
- How the success of chain stores altered small business.
About the Author
Marc Levinson, former finance and economics editor of The Economist, wrote The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger.