Summary of The King of Madison Avenue
David Ogilvy and the Making of Modern Advertising
Copyright © Kenneth Roman, 2010
Reproduced with permission of Palgrave Macmillan
Knowing bio of the ad titan David Ogilvy and the compelling history of advertising in his era
Author and adman Kenneth Roman worked for and with David Ogilvy for a quarter century at Ogilvy’s groundbreaking ad agency Ogilvy & Mather. Thus, Roman is uniquely placed to understand Ogilvy in the context of his time and achievements. He presents Ogilvy’s life and work, and explains what both meant at the time and now. Despite some unevenness in Roman’s writing style and information flow, Ogilvy emerges as a singular hero in this saga of eccentricity, perseverance and native genius. getAbstract recommends this fast, insightful book to those who write advertising, those who want to, and those interested in the history of advertising and popular culture.
In this summary, you will learn
- How David Ogilvy became the pre-eminent ad man of his age,
- How he changed advertising,
- Which ads were his most innovative and famous, and
- How Ogilvy ran his business and his life.
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