Summary of The King of Madison Avenue

David Ogilvy and the Making of Modern Advertising

Palgrave Macmillan, more...

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The King of Madison Avenue book summary
Knowing bio of the ad titan David Ogilvy and the compelling history of advertising in his era

Rating

7 Overall

6 Importance

6 Innovation

7 Style

Recommendation

Author and adman Kenneth Roman worked for and with David Ogilvy for a quarter century at Ogilvy’s groundbreaking ad agency Ogilvy & Mather. Thus, Roman is uniquely placed to understand Ogilvy in the context of his time and achievements. He presents Ogilvy’s life and work, and explains what both meant at the time and now. Despite some unevenness in Roman’s writing style and information flow, Ogilvy emerges as a singular hero in this saga of eccentricity, perseverance and native genius. getAbstract recommends this fast, insightful book to those who write advertising, those who want to, and those interested in the history of advertising and popular culture.

In this summary, you will learn

  • How David Ogilvy became the pre-eminent ad man of his age
  • How he changed advertising
  • Which ads were his most innovative and famous
  • How Ogilvy ran his business and his life
 

Summary

“The Big Idea”
David Ogilvy came to New York City to launch his advertising agency in 1948. He was 39 and had never written an ad. Five years later, trade magazines sang his praises, and five years after that, he became “the most discussed and publicized adman in a generation.” His fame...
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About the Author

Kenneth Roman worked with David Ogilvy at Ogilvy & Mather. Roman co-wrote How To Advertise and Writing That Works.


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