Summary of The Medium Is the (Text) Message

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In the near future, you may get your daily news in an unexpected way – from a friendly chatbot on your messenger service. Media executive Maya Baratz Jordan details the digital trends shaping the future of news and written content distribution through messaging apps. In the course of her analysis, Jordan reports that messaging apps like Facebook’s Messenger and WhatsApp are quickly replacing other digital platforms. getAbstract recommends this article to tech trend watchers and those interested in using messaging for news and business information.

In this summary, you will learn

  • How messaging apps are overtaking social media,
  • How publishers are experimenting with distributing content and monetization through messaging, and
  • How journalists and “AI-powered” chatbots will work in tandem to create content for messaging apps.
 

About the Author

Maya Baratz Jordan is a visiting fellow at Harvard and co-author of The Startup Chef.

 

Summary

In 2015, more than 1.4 billion people worldwide used some form of messaging app. WeChat, Viber, and Facebook’s Messenger and WhatsApp are the most popular messaging services and now have more active users each month than Twitter, LinkedIn, Facebook and Instagram combined. Facebook’s Messenger and...

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