Summary of The New Rules of Green Marketing
Strategies, Tools, and Inspiration for Sustainable Branding
Companies that fail to go green may likely end up in the red.
Green marketing expert Jacquelyn A. Ottman states her case plainly: Consumers have gone green, and sustainability is the vital new commercial and political watchword. As a result, environmental responsibility and sustainable product development are becoming the default commercial standards. Ottman explains how to create environmentally oriented marketing that can bring success and profitability. Her marketing views are solid; many consumers have gotten the green message and shop conscientiously for green products. getAbstract recommends this useful, forward-thinking manual to help you promote your sustainable products and services.
In this summary, you will learn
- Why green products and services are popular
- How to use “green marketing” to your strategic advantage
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