Summary of The New Rules of Green Marketing

Strategies, Tools, and Inspiration for Sustainable Branding

Berrett-Koehler, more...

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The New Rules of Green Marketing book summary
Companies that fail to go green may likely end up in the red.


7 Overall

8 Applicability

7 Innovation

6 Style


Green marketing expert Jacquelyn A. Ottman states her case plainly: Consumers have gone green, and sustainability is the vital new commercial and political watchword. As a result, environmental responsibility and sustainable product development are becoming the default commercial standards. Ottman explains how to create environmentally oriented marketing that can bring success and profitability. Her marketing views are solid; many consumers have gotten the green message and shop conscientiously for green products. getAbstract recommends this useful, forward-thinking manual to help you promote your sustainable products and services.

In this summary, you will learn

  • Why green products and services are popular, and
  • How to use “green marketing” to your strategic advantage.


The Method Approach
In 1999, chemical engineer Adam Lowry and marketing expert Eric Ryan launched Method, a personal care and cleaning products firm dedicated to environmental sustainability. The company offers a wide variety of environmentally friendly products, including “body lotions...
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About the Author

Jacquelyn A. Ottman is a green marketing expert. She is founder and principal of J. Ottman Consulting.

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    Luis Gangotena Coral 6 years ago
    It's a pretty good and quick guide about green image & marketing, I liked a lot the 20 principles of green marketing.

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