Summary of The Perfect Thing
How the iPod Shuffles Commerce, Culture, and Coolness
Copyright © 2006 by Steven Levy
Reprinted by permission of Simon & Schuster, Inc., N.Y.
How iPod defined "cool," shook up the music world and made everybody a broadcaster.
Why do people ask for an iPod when they want an MP3 player? Other players hold as many or more songs, and play them just as well. Owning an iPod is more about music than about keeping up with the latest trends. That is why the iPod still holds the top spot in MP3 player sales. Author Steven Levy explores how the iPod came to be and how it earned its status as a cultural icon. Even the book's iPod-looking cover could evoke emotion from an iPod fan. getAbstract recommends this book to iPod lovers who will relish its story. Businesspeople, trend spotters and marketers also will gain insight into the way Apple made millions from selling music, machines and coolness.
In this summary, you will learn
- How the iPod and iTunes changed the music business;
- Why the iPod is successful; and
- How the iPod earned its place as a cultural icon.
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By the same author
Simon & Schuster, 2011
Contained in Knowledge Pack:
Knowledge PackThe Genius of AppleFrom the Mac to the iPod: How Apple set the bar on being cool by deciding that making high-tech gear look fabulous was just the first step.
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