China’s Internet market is unique. Indeed, no Internet corporation that’s successful internationally has succeeded in China. Government policies present an obstacle for many companies, but what is worse is that multinational companies fail to understand the Chinese consumer. Delve into the history of Tencent to understand the uniqueness of the Chinese market and to learn from the strength and vitality of its domestic companies. Finance writer Wu Xiaobo presents a comprehensive look at Tencent’s history, tracing the Chinese company’s journey from tiny start-up to tech giant. getAbstract recommends Wu’s analysis to readers who would like to familiarize themselves with the Chinese market.
In this summary, you will learn
- How Chinese company Tencent grew into the tech giant that it is today,
- What factors contributed to its success and
- What makes the Chinese Internet market different from Internet markets elsewhere.
About the Author
Wu Xiaobo is a finance writer and the founder of the Chinese publishing house Blue Lion. He is also a professor at Shanghai Jiao Tong University and Jinan University.
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