Summary of Think Bigger

Developing a Successful Big Data Strategy for Your Business

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Think Bigger book summary
Are you ready for the coming wave of big data?


8 Overall

9 Applicability

7 Innovation

7 Style


Big-data expert Mark van Rijmenam’s ambitious, hands-on explanation of big data details its many possibilities. He identifies trends shaping big data and tells readers which technologies offer the greatest advantages. Van Rijmenam addresses the ethical implications that big data raises, and how organizations should make the most of it. He also sketches big data’s possibilities for a score of industries. His treatise moves quickly, but does not always persuade. At times, he could use a good editor and he seems overly concerned with coining catchy phrases, like the “seven V’s.” Despite these caveats, much of his coverage is practicable and immediately applicable. getAbstract recommends this functional overview to readers new to big data, those shaping their company’s related policies and to anyone grappling with the expanding digital world.

In this summary, you will learn

  • How companies apply big data
  • What advantages big data offers
  • How your company must adapt to big data
  • How to shape your big-data strategies


The Coming Wave
Humans have recorded data since the start of history. In fact, recording data or keeping records defines history. But 90% of all the data ever recorded have been captured “in the last two years.” Big data has grown “too complex and too dynamic” for anyone to handle “with...
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About the Author

Mark van Rijmenam, an entrepreneur, highly sought-after international public speaker and a big data strategist, is founder of Datafloq, a one-stop shop for big data. He is named a global top Big Data influencer.

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