Decisions that seem like no-brainers may not be as straightforward as you think.
Basic human errors in calculating the odds and value of success distort the decision-making process. Psychologist Dan Gilbert educates his audience in this humorous lecture that implicates human naïveté in poor decision making. getAbstract recommends this eye-opening oration to consumers, financial advisors and product strategists.
In this summary, you will learn
- How the human decision-making process is fallible and
- Why cognitive errors prevent you from making sound decisions.
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