Major brands, including L’Oréal and Condé Nast, regularly sign deals with online “influencers” – individuals with large followings on platforms like Instagram who showcase branded products for a fee. While some argue that taking and posting photos online is mere hack-work, influencers themselves say their work requires hard work and skill. Bloomberg Businessweek reporter Max Chafkin finds out exactly what it takes to work as a professional Instagram influencer by attempting (temporarily) to become one himself. getAbstract recommends this article to everyone interested in social media marketing.
About the Author
Max Chafkin is a technology and business reporter for Bloomberg Businessweek and Bloomberg Technology.