In this excellent, provocative book, Nobel Peace Prize winner Muhammad Yunus sets forth his vision for a new kind of enterprise, social business, managed according to businesslike principles but with the uncapitalistic objective of social benefit. This is no untried, pie-in-the-sky proposal. Yunus pioneered this business model when he founded the world-famous microcredit financial institution, Grameen Bank. More recently, working with France’s Groupe Danone, he set up a business to produce and market fortified yogurt in Bangladesh. This book tells the story of the author’s involvement in social businesses and offers stimulating suggestions for their future evolution. getAbstract recommends it to forward-thinking business leaders and entrepreneurs who want their projects to benefit not just themselves but their societies at large.
About the Author
Muhammad Yunus founded Grameen Bank, the pioneering microcredit financial institution that helped lift many poor villagers out of poverty. He received the Nobel Peace Prize in 2006.