If you live in China, the popularity of Douyin, known more famously by its international name TikTok, may have come out of the blue for you. One day, you suddenly noticed that, everywhere you went, young people were glued to their phone screens watching short videos – one after the other. Creators are sharing all sorts of information on the TikTok platform. Some brands, restaurants, retail stores and tourist locations became viral darlings and commercial hits instantly. As of 2018, the mobile app was available in more than 150 markets and 75 languages. Its success was a surprise to everyone – including ByteDance, the Chinese internet giant that created it. In this engaging narrative, ByteDancer, the official WeChat account of ByteDance, reveals how TikTok was born.
About the Author
ByteDancer is the official WeChat account of ByteDance. Founded in 2012, ByteDance is the Chinese tech company that created Toutiao and TikTok.