Review of Creative Intelligence
Copyright © 2013 by Bruce Nussbaum
Published by arrangement with HarperBusiness, an imprint of HarperCollins Publishers
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Bruce Nussbaum, who founded the online Innovation & Design channel and teaches at the Parsons School of Design, has gained renown for his insights into, commentary on and curation of design, inventiveness and invention. Here he addresses the careful study of people, consciousness, learning, design and commerce. He contends that creativity emerges most consistently amid groups that value innovation.
In pursuit of his core ideas about the link between innovation and creativity, Nussbaum breaks down the core competencies required for creativity and argues persuasively that US businesses can cultivate an innovative spark by encouraging creative approaches to work, thought and play. He explains why start-ups – and firms that act like start-ups – account for most new jobs. His articulate restating of well-known social and business forces within this broad, smart look at the evolving creative economy will either drive you into a panic that your job will be obsolete in the future or get your entrepreneurial juices flowing and help you introduce more creativity into your company and your work. getAbstract recommends this overview to entrepreneurs and anyone trying to lead a firm into becoming a dynamic participant in the creativity-driven economy.
About the Author
Bruce Nussbaum is the founder of the online Innovation & Design channel and of IN: Inside Innovation magazine. He teaches inspiration at the Parsons School of Design.
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5 years agoGreat summary. Love the subversive possibilities of 'indie capitalism.' Have read a few dozen summaries since subscribing, this my favorite so far.
5 years agoI like it thank you