Benjamin Franklin said, “By failing to prepare, you are preparing to fail.” Channeling this mantra, communications consultant Jon White highlights the importance of crisis management, an crucial subject that business leaders rarely address adequately. Although White’s findings are not revolutionary, his brief article is chock-full of practical advice. getAbstract suggests this report to all corporate decision makers charged with preparing for unknown risks.
About the Author
Consultant Jon White specializes in applying psychological thinking to organizational communication.
Instant access to over 20,000 book summaries
Discover your next favorite book with getAbstract.
See prices >>
Stay up-to-date with emerging trends in less time.
Learn more >>