Summary of Crushing It!
CRUSHING IT!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too by Gary Vaynerchuk. Copyright © 2018 by Gary Vaynerchuk. Published by arrangement with HarperBusiness, an imprint of HarperCollins Publishers
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Wine connoisseur and entrepreneur Gary Vaynerchuk took to the Internet and social media early on, using it to connect with customers personally, regardless of where they lived. That’s how he built his family’s liquor business from $4 million in annual sales to $60 million – and built his media business to $150 million. Here, Vaynerchuk expands on his 2009 bestseller Crush It!, in which he predicted the pervasiveness of today’s social media. He explains how – given ambition and the will to work incredibly hard – you can build your “personal brand” online and succeed on a grand scale doing what you love. Vaynerchuk intersperses his updated advice with success stories from those who’ve followed his lessons. Though his language remains casual and rough and his message harsh, Vaynerchuk is scrupulously honest. Anyone willing to embrace the hard truth about what it takes to succeed as a digital entrepreneur will benefit from his common sense and hard-nosed advice.
About the Author
Gary Vaynerchuk used social media to build his father’s small New Jersey liquor store into a $150 million juggernaut. He ranks among the world’s foremost online influencers. To learn more about platform-building steps, such as “How to Network on Instagram Direct Message,” visit Garyvee.com/gvbizdev.
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6 months agoI’d rather focus my energy on building an unbeatable product rather than wasting my energy on toxic social media platforms. Would be great to have a brand with its own brand ambassador acting the Gary way.