Summary of Crushing It!
CRUSHING IT!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too by Gary Vaynerchuk. Copyright © 2018 by Gary Vaynerchuk. Published by arrangement with HarperBusiness, an imprint of HarperCollins Publishers
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Entrepreneur Gary Vaynerchuk leveraged the Internet and social media to connect with customers. In so doing, he grew his family’s liquor business from $4 million in annual sales to $60 million and built a $150 million media business. Vaynerchuk explains how – given the ambition and the will to work incredibly hard – you can build your “personal brand” online and succeed on a grand scale doing what you love. He intersperses his advice with success stories from those who’ve followed his lessons. Anyone willing to embrace the hard truth about what it takes to succeed as a digital entrepreneur will benefit from Vaynerchuk’s honest, crude, hard-nosed advice.
About the Author
Gary Vaynerchuk used social media to build his father’s small New Jersey liquor store into a $150 million juggernaut. He ranks among the world’s foremost online influencers. To learn more about platform-building steps, such as “How to Network on Instagram Direct Message,” visit Garyvee.com/gvbizdev.
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Comment on this summary
3 years agoI’d rather focus my energy on building an unbeatable product rather than wasting my energy on toxic social media platforms. Would be great to have a brand with its own brand ambassador acting the Gary way.