Skip navigation
Culture Built My Brand
Book

Culture Built My Brand

The Secret to Winning More Customers Through Company Culture

Amplify, 2021 more...

Buy the book


Editorial Rating

8

getAbstract Rating

  • Well Structured
  • Hot Topic
  • Inspiring

Recommendation

Becoming an agent of cultural change in your organization isn’t the steep task it might seem. Brands need thriving internal cultures to be externally successful, and cultivating one is possible by tapping into the practical steps, customizable tools and easy-to-follow pointers outlined by leading brand strategists Mark Miller and Ted Vaughn.

Summary

An organization’s culture defines its brand strategy.

Building an organizational culture that drives your brand and communicates your competitive distinction can help you stand out and increase your likelihood of success. Leaders can uncover a direct path to increasing attention, sales and internal satisfaction by knitting their employees’ values with the company’s values. The “Marquee Culture” method extends a road map for integrating your brand into the six layers of culture: principles, architecture, rituals, lore, vocabulary and artifacts. With focus and endurance, you can assimilate your brand into your culture in a way that brings everyone to the same team.

A marquee culture, which separates your brand from the rest, makes a significant promise that draws people in, and can:

  • Set up your staff to deliver on your brand promise with amazing products and services.
  • Turn your employees into brand advocates by helping them invest more fully in the brand.
  • Shift your organizational systems so they support the right people appropriately.
  • Create experiences to invigorate your team members and remind them what makes the brand ...

About the Author

Mark Miller leads brand strategy and marketing transformation at Historic Agency, a brand strategy organization dedicated to building brands that matter through culture, marketing and design. Ted Vaughn leads client transformation at Historic Agency and specializes in executive leadership, brand development and strategic clarity. He has served over 100 for-profit and not-for-profit brands.


Comment on this summary

More on this topic

Related Skills

AI Transformation
Attract and Recruit Talent
Career
Communicate Effectively
Digital Transformation
HR Case Studies
Drive AI Transformation
Drive Digital Marketing
Drive Team Performance
Enable Digital Organization
Enhance Cybersecurity
Execute Digital Operations
Generate and Qualify Leads
Human Resources
Lead Ethically
Lead Operational Planning
Lead Strategically
Lead Yourself
Manage Corporate Communications
Manage People and Talent
Manage Teams and Departments
Management
Marketing
Master Interpersonal Skills
Personal Growth
Place Talent Strategically
Promote Diversity, Equity, and Inclusion
Sales
Search for a Job
Soft Skills
Master Marketing Strategy
Be Authentic
Innovation
Understand Organizations
Define Core Values
Communicate Corporate Strategy
Organizational Culture Case Studies
Implement Agility
Create a Hiring Strategy
Leadership
Leverage Employee Resource Groups
Restructure Your Organization
Master Content Marketing
Build Security Culture
Create a Sense of Belonging
Develop the Organization
Translate Strategy into Action
Tell Compelling Stories
Build an Inclusive Culture
Executive Leadership
Promote Customer Centricity
Support Internal Mobility
Build a Shared Vision
Dare to be Vulnerable
Enhance Employee Experience
Build Psychological Safety
Communicate Strategically
Organize for AI
Motivate Your Team
Build Digital Culture
Understand Organizational Culture
Generate Demand
Foster a Culture of Innovation
Enhance Physical Workspace Design
Practice Transformational Leadership
Foster Team Culture
Communicate Corporate Purpose
Practice Servant Leadership
Build Your Employer Brand
Develop Your Personal Brand
Shape Organizational Culture
Master Branding