Article
Demystifying Global Consumer Choice
What really drives consumer choice around the world? An intensive BCG research project offers three key insights.
Boston Consulting Group,
2020
Recommendation
The Boston Consulting Group surveyed 15,000 consumers, analyzing hundreds of variables to understand the local market dynamics in Australia, China, France, Germany, Japan and the United States. The results provide insights into diverse product categories, from snacks and beverages to luxury retail and leisure travel. If you’re beginning to think a one-size-fits-all approach will work in this increasingly globalized world, the Boston Consulting Group will convince you that local knowledge still matters.
Summary
About the Authors
Aparna Bharadwaj (Singapore), Lauren Taylor (Dallas), Ben Eppler (Dallas), Gaby Barrios (Paris) and Patrick Witschi (Singapore) are professionals with the Boston Consulting Group.
By the same authors
Learners who read this summary also read
Related Skills
Communicate Effectively
EU Markets
Discover Marketing Trends
Markets in Africa
Markets in Asia
Markets in China
Markets in India
Markets in Latin America
Markets in North America
Markets in Oceania
Markets in Russia
Markets in Switzerland
Markets in the Middle East
Drive Digital Marketing
Executive Leadership
Leadership
Market Insights by Industry
Market Insights by Region
Marketing
Master Content Marketing
Plan Strategically
Soft Skills
Understand Economics
Consumer Behavior in Oceania
Consumer Goods Best Practices
Food and Beverage Industry
Marketing Case Studies
Consumer Behavior in Russia
Consumer Behavior in Switzerland
Tell Compelling Stories
Use Multi-Sensory Marketing
Consumer Behavior in North America
Future of Consumer Goods
Master Positioning
Consumer Behavior in the Middle East
Retail Industry
Consumer Goods Industry
Consumer Behavior in Africa
Consumer Behavior in India
EU Consumer Behavior
Generate Demand
Master Marketing Strategy
Consumer Behavior in Latin America
Consumer Behavior in China
Consumer Behavior in Asia
Apply Market Segmentation
Behavioral Economics
Consumer Behavior Trends
Understand Consumer Behavior
Comment on this summary