- Concrete Examples
The Boston Consulting Group surveyed 15,000 consumers, analyzing hundreds of variables to understand the local market dynamics in Australia, China, France, Germany, Japan and the United States. The results provide insights into diverse product categories, from snacks and beverages to luxury retail and leisure travel. If you’re beginning to think a one-size-fits-all approach will work in this increasingly globalized world, the Boston Consulting Group will convince you that local knowledge still matters.
About the Authors
Aparna Bharadwaj (Singapore), Lauren Taylor (Dallas), Ben Eppler (Dallas), Gaby Barrios (Paris) and Patrick Witschi (Singapore) are professionals with the Boston Consulting Group.