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Desconfie dos Exageros
Quando a confiança está em jogo – um guia para manter a resiliência da sua marca na era digital + IA
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A crise de confiança que contaminou a política está agora se infiltrando no mundo dos negócios, mas é possível combatê-la com mensagens claras e confiáveis. O autor Gal S. Borenstein oferece um guia completo para estabelecer credibilidade onde ela é escassa e onde uma violação de dados ou gafes de relações públicas podem minar a forma como clientes e funcionários avaliam a sua organização.
Resumo
Sobre o autor
Especialista em marketing e branding digital, Gal S. Borenstein também escreveu Activate! e What Really Counts for CEOs.
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Leverage AI for Finance
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