The label “disability” is a branding problem, asserts inclusive design advocate Liz Jackson. She supports the social model of disability which states, “we are disabled, not by our bodies, but by the world around us.” Jackson laments that innovators have disregarded the $8 trillion disability market, adapting products upon completion rather than designing for all users from the get-go. Jackson’s passionate, eye-opening talk will appeal to designers, product developers and consumers with disabilities.
About the Speaker
Liz Jackson is an advocate for disability design and the founder of The Disabled List.