Deloitte principals Geoff Tuff and Steven Goldbach argue for blowing up one-size-fits-all strategies based on conventional wisdom and replacing them with unorthodox practices. In this short yet meaningful read, they invite you to adopt four business process principles: Try to understand human behavior better, think like a first-timer, welcome impermanence and pursue the smallest workable strategies you can. The authors’ message of change offers concrete, practical examples.
About the Authors
Geoff Tuff and Steven Goldbach are principals at Deloitte and leaders in their respective fields of innovation, design and strategy. They help internal teams and clients transform their organizations by adopting unorthodox practices in the face of uncertainty.
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