McKinsey consultants Anand Swaminathan and Jürgen Meffert offer a manual for anyone embracing digital transformation. They argue that digital technology fundamentally changes all business, and they provide tools to help companies adapt. The sheer variety of their examples makes the authors’ case for them. They detail how digital communication transforms even heavy industries like steel. They do cover the same ground a few times, and their relentless energy may daunt some readers. Even so, getAbstract recommends their insights and guidance to anyone who – ready or not – must guide a company through the digital revolution.
In this summary, you will learn
- What digital transformation entails,
- Why companies must adapt to the digital age and
- How your company can adapt successfully.
About the Authors
Anand Swaminathan is a senior partner at the McKinsey San Francisco office. Jürgen Meffert is a senior partner at the McKinsey Dusseldorf office.