Summary of Digital @ Scale

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

Digital @ Scale book summary
Start getting smarter:
or see our plans




McKinsey consultants Anand Swaminathan and Jürgen Meffert offer a manual for anyone embracing digital transformation. They argue that digital technology fundamentally changes all business, and they provide tools to help companies adapt. The sheer variety of their examples makes the authors’ case for them. They detail how digital communication transforms even heavy industries like steel. They do cover the same ground a few times, and their relentless energy may daunt some readers. Even so, getAbstract recommends their insights and guidance to anyone who – ready or not – must guide a company through the digital revolution.

About the Authors

Anand Swaminathan is a senior partner at the McKinsey San Francisco office. Jürgen Meffert is a senior partner at the McKinsey Dusseldorf office.



The Digital Revolution

As digitization moves through all sectors of the economy, it poses three questions organizational leaders must answer: Why does their business have to change, what do they need to change and how should they execute these changes? To answer these questions, executives must ask one more: What form should their “digital transformation” take?

Any digital transformation uses some or all of a range of new digital technologies – such as electronic sensors or 3D printing – to change a business and move it in new directions. Digitization triggers “creative disruption.” Try to determine how fast disruption will act in your industry, on what scale and in what form. Be aware that “speed is the hallmark of the digital world.”  

Your customers expect access to anything any time. By 2016, 83% of consumers had smartphones. Now, they use their phones often, researching purchases any time. They expect the answers they find to be more visual than in the past. Distinctions between B2B and B2C clients are dissolving as everyone gains access to the same digital tech and information, and each buyer expects the same customer service. Your...

More on this topic

Customers who read this summary also read

Driving Digital Transformation through Data and AI
The Technology Fallacy
How to Go Digital
Designed for Digital
Confident Digital Content
Digital Luxury

Related Channels

Comment on this summary

  • Avatar
  • Avatar
    J. G. 1 year ago
    Is autonomous driving that relevant already in terms of fuel saving? Driver shortage is the more pressing issue, I think. <br>Otherwise, great elaboration on Digital Transformation.
  • Avatar
    j. c. 1 year ago
    un resumen muy interesante que muestra como anticiparnos a los cambios digitales y permanecer relevantes