Summary of Disruptive Marketing
Copyright © 2016 AMACOM, a division of American Management Association
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Social data expert Geoffrey Colon maintains that traditional marketing is dead, so he outlines a different path: “disruptive marketing.” Colon explains what disruptive marketing is, how it works, and how companies can use it to promote their products and services. He does an admirable job of explaining disruptive marketing, even though this innovative tactic “changes by the millisecond.” Colon pays particular attention to how you can use disruptive marketing’s advanced analytical and creative tools to support your marketing efforts. getAbstract recommends his insightful tactics to businesspeople who suspect that their current marketing efforts are missing the mark.
About the Author
Social data expert Geoffrey Colon is a Microsoft communications designer. Using social data and digital tools, he focuses on growth marketing for Microsoft search advertising products.
Comment on this summary
3 months agoThe Book looks really interesting! I think the summary is good - however it often contradicts itself - eg the rise and fall of search engines yet the summary states Googles is dominating the market by 87% and that it's a great tool for innovative and disruptive marketing? Keen to hear others thoughts :)
1 year agocommunicztion
2 years agoMakes some great points, thought I think disruptive might be a misnomer, it sounds to me like 'engaged marketing.'
2 years agoFair comment - I agree.