Summary of Domino's Atoned for Its Crimes Against Pizza and Built a $9 Billion Empire
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How does a restaurant chain survive lawsuits, a viral video so disgusting that the health department gets involved, declining sales and customers who think your main product is awful? The pizza chain Domino’s figured it out. After revamping its pizza recipes, the company launched a clever advertising campaign, revolving around an apologetic admission that it needed to do better. Bloomberg Businessweek writer Susan Berfield traces how Domino’s revived its damaged brand reputation using technology and a well-executed mea culpa. getAbstract recommends the article to executives of companies with a suffering brand and to pizza lovers everywhere.
About the Author
Susan Berfield is a writer for Bloomberg Businessweekk