Don't Believe the Hype
When Trust Is on the Line – An Executive Guide on Keeping Your Brand Resilient in the Era of Digital + AI
Recommendation
The crisis of trust that has infected politics is now penetrating the business world, but you can fight back with clear, credible communications. Author Gal S. Borenstein offers a comprehensive guide to establishing credibility where it is in short supply and where one data breach or public relations gaffe can undermine how your customers and employees judge your organization. While Borenstein’s ideas are meaningful, and his suggestions are useful, his pervasive narrative device of presenting ideas by having fictitious executives discuss them doesn’t always work. Nonetheless, his advice on the trust crisis and the curative importance of clear communication is innovative, practical, and even trustworthy.
Summary
About the Author
Marketing and digital branding expert Gal S. Borenstein also wrote Activate! and What Really Counts for CEOs.
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