Dynamic Reteaming

Dynamic Reteaming

The Art and Wisdom of Changing Teams

O'Reilly, 2020 more...

Editorial Rating



  • Analytical
  • Applicable
  • Concrete Examples


Organizations must adapt to change. How you adjust to employee turnover and company growth and contraction will affect your company’s viability. Corporate coach Heidi Helfand explores the challenges of how work teams change. Almost all of Helfand’s material originates from the software industry – her area of expertise – but her knowledge applies to any business. Change is ongoing and unstoppable, and her manual proves an important resource for anyone leading teams.


Dynamic reteaming enables you to deal productively with inevitable change.

Dynamic reteaming means dealing productively with changing teams. “Ecocycles” of dynamic reteaming can occur simultaneously, at varying speeds and degrees, on three levels:

  • “Individual” – Your team experience changes when your team adds people, you switch teams, your duties change, the company changes or you move to another company.
  • “Team” – As your team grows and matures, a variety of factors may affect its structure. The team may flourish, or wither and die.
  • “Company” – You may be on the ground floor of a start-up that grows from a handful of employees to hundreds. A larger company may acquire your firm, creating wholesale changes in leadership and direction.

Since team members work toward the same goals and jointly own the outcomes, disruption can occur when people leave or join the team. Dynamic reteaming alters a team’s structure to promote positive change. Adding team members can bring new energy and fresh ideas that...

About the Author

Heidi Helfand is director of R&D excellence at Procore Technologies. She coaches software development teams.

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