Summary of Business under Fire

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Business under Fire book summary


7 Overall

6 Applicability

9 Innovation

7 Style


Author Dan Carrison deserves credit for writing an insightful book about an ongoing modern tragedy. The Palestinian terrorist attacks, which resumed in Israel in 2000, present a critical lesson for all twenty-first century businesses. Working through terrorist attacks aimed at killing civilians and disrupting normal life actually has forced Israeli executives to learn new ways of operating their businesses. Carrison interviewed leaders in various industries (airlines, hotels, high tech, advertising) who have worked to keep their businesses open, their employees safe and their customers satisfied. He actually found that many companies were revitalized. While the topic of living with danger is daunting, many Israelis have adopted better business tactics as a result of economic and physical terrorism. Oddly enough, this extreme situation leads to an uplifting business story. As a result, recommends this very interesting book to CEOs, business owners and corporate strategists, especially in the hospitality and service industries. It will put your troubles in perspective and will help you prepare to cope with any type of crisis.

In this summary, you will learn

  • How Israeli businesses earn money, make fast decisions and stay motivated under adverse, dangerous conditions;
  • How to prepare for and survive a crisis;
  • How to operate a business when normal supply and sales links are broken; and
  • How to develop a stress-tested business continuity plan.

About the Author

Dan Carrison is a partner in Semper Fi Consulting and is a frequent public speaker. A former journalist, he is the author of Deadline!: How Premier Organizations Win the Race Against Time and the co-author of Semper Fi: Business Leadership the Marine Corps Way. Carrison lives in Los Angeles, California.



Resourcefulness in the Face of Terror
Unlike most other countries, Israel has never enjoyed a period of prolonged peace. Since its creation in 1948, Israel has suffered a series of military and economic conflicts. Starting in October 2000, Palestinian terrorists resumed the intifada, a...

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