Dubai-based airline Emirates wants to offer its passengers only the best: the newest airplanes, the highest degree of comfort, the fastest connection times and the longest flight routes. But Emirates’s path toward continued expansion may soon face a dead end. Bloomberg Businessweek senior reporter Matthew Campbell charts Emirates’s rise to prominence and explores why shifts toward more protectionist trade policies, competition from other airlines and technological developments like the advent of “lighter, fuel-efficient jets” could curb its future growth. getAbstract recommends this article to airline industry professionals and political trendwatchers.
In this summary, you will learn
- How Emirates airline grew its global brand,
- Why a shift toward protectionist trade policies could harm Emirates, and
- How new competition could affect Emirates’s current business model.
About the Author
Matthew Campbell is a reporter at Bloomberg Businessweek, covering big business, geopolitics and economics.