Summary of Seeing the World Through the Emerging Consumer’s Eyes

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Seeing the World Through the Emerging Consumer’s Eyes summary


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Many companies believe that the strongest consumer demand in emerging markets will come from China’s and India’s growing middle classes. Yet families on the lower rungs of economic ladders in many developing countries represent a vibrant but overlooked source of demand for goods ranging from refrigerators to cellphones. getAbstract believes this research on emerging-market consumption patterns offers insightful information that can help companies and investors pinpoint areas of opportunity in these growing economies.

In this summary, you will learn

  • Why developing countries are driving increased global demand for consumer goods and
  • How on-the-ground research debunks many widely held beliefs about consumer spending in emerging markets.

About the Author

Tassos Stassopoulos is a portfolio manager at AllianceBernstein.



Consumer spending within emerging markets is taking off. Forecasts predict that, by 2030, more than 50% of total worldwide consumption will come from emerging countries, up from just 26% in 2011. Firms will have to determine the best methods to tap this huge potential. While economic analysis is helpful...

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