Summary of Seeing the World Through the Emerging Consumer’s Eyes
A Grassroots Research Approach to the Emerging Consumer Theme
AllianceBernstein L.P., 2014
In emerging markets, consumer demand sometimes comes from unexpected places.
Many companies believe that the strongest consumer demand in emerging markets will come from China’s and India’s growing middle classes. Yet families on the lower rungs of economic ladders in many developing countries represent a vibrant but overlooked source of demand for goods ranging from refrigerators to cellphones. getAbstract believes this research on emerging-market consumption patterns offers insightful information that can help companies and investors pinpoint areas of opportunity in these growing economies.
In this summary, you will learn
- Why developing countries are driving increased global demand for consumer goods and
- How on-the-ground research debunks many widely held beliefs about consumer spending in emerging markets.
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