Summary of The New Mind Control

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To what degree are search engines, such as Google, able to influence Internet users’ perceptions? Senior research psychologist Robert Epstein details a series of experiments his team conducted to study the effects of biased search results on people’s opinions and political voting choices. Epstein’s well-explained findings, in turn, reveal the frightening implications of unregulated technology’s capacity to manipulate opinions on a global scale. getAbstract recommends this article to everyone interested in technology and social science trends.

In this summary, you will learn

  • How researchers tested the influence of search engines on user opinions,
  • What they discovered about the level of influence search engine rankings wield over users and
  • What the implications of their findings could mean for future elections.
 

About the Author

Robert Epstein is a senior research psychologist at the American Institute for Behavioral Research and Technology. He has authored 15 books and is the former editor-in-chief of Psychology Today.

 

Summary

No one knows exactly how Google chooses to rank its search results, but it’s undeniable that most people choose to view the highest-ranked websites displayed for a given search query. That being the case, could search rankings sway an undecided user toward a politician or stance on a controversial issue...

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