To what degree are search engines, such as Google, able to influence Internet users’ perceptions? Senior research psychologist Robert Epstein details a series of experiments his team conducted to study the effects of biased search results on people’s opinions and political voting choices. Epstein’s well-explained findings, in turn, reveal the frightening implications of unregulated technology’s capacity to manipulate opinions on a global scale. getAbstract recommends this article to everyone interested in technology and social science trends.
In this summary, you will learn
- How researchers tested the influence of search engines on user opinions,
- What they discovered about the level of influence search engine rankings wield over users and
- What the implications of their findings could mean for future elections.
About the Author
Robert Epstein is a senior research psychologist at the American Institute for Behavioral Research and Technology. He has authored 15 books and is the former editor-in-chief of Psychology Today.