Summary of Think You Need an Emerging-Markets Strategy? Think Again

Boston Consulting Group,

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Think You Need an Emerging-Markets Strategy? Think Again summary
With the lines between emerging and developed markets blurring, companies must reassess their global strategies.

Rating

8 Overall

8 Applicability

9 Innovation

8 Style

Recommendation

At one time, the line between the advanced and emerging markets was fairly distinct: Wealth and higher incomes distinguished the former, and lower incomes and faster economic growth characterized the latter. But that line has become blurred, according to this perceptive analysis from Boston Consulting Group professionals, and these shifting trends call for fresh corporate strategies. getAbstract recommends this timely article to executives responsible for developing those strategies, as well as to investors seeking insights into the promising economies of tomorrow.

In this summary, you will learn

  • Why the traditional definitions of emerging and developed economies may no longer be valid
  • Why businesses can no longer classify all emerging market economies in a single category
  • Why companies may want to tailor their global strategies in light of these changes
 

Summary

The division of the world economy into advanced and developing markets is obsolete. The differences among individual emerging market economies make lumping them together misleading. For example, the highly divergent economic paths of the BRIC countries – Brazil, Russia, India and China – have shattered...
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About the Authors

Dinesh Khanna et al. are professionals with the Boston Consulting Group.


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