Summary of Throwing Rocks at the Google Bus

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8 Overall

8 Importance

7 Innovation

8 Style


Douglas Rushkoff, author of the best-selling Present Shock, passionately outlines how the digital marketplace has gone wrong. He sees an economy clouded by soaring rents in Silicon Valley and an ever-greater concentration of wealth on Wall Street. He’s troubled that companies such as Facebook and Google must pursue a strategy of growth at all costs, and he cites the consequences in human and business terms while offering possible solutions. Rushkoff’s progressive prescriptions include, among other ideas, alternative currencies and a guaranteed minimum income. While always politically neutral, getAbstract recommends Rushkoff’s intriguing arguments to investors and policy makers seeking insight into the digital economy.

In this summary, you will learn

  • How the “growth trap” snares US firms and workers,
  • How it skews the US economy, and
  • How Americans can redefine economic success.

About the Author

Douglas Rushkoff, author of Present Shock and other books, makes documentary films, and teaches media theory and digital economics at Queens College, City University of New York.



The “Growth Trap”
In December 2013, protesters in San Francisco targeted Google buses ferrying Google engineers from their homes to the company’s corporate campus in Mountain View, California. San Francisco’s soaring cost of living frazzles residents, and protestors saw the Google buses...

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