Summary of Winning Strategies for the Indian Market

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

Winning Strategies for the Indian Market book summary
Start getting smarter:
or see our plans

Rating

7 Overall

8 Applicability

6 Innovation

6 Style

Recommendation

India has 1.1 billion people, about one of every six human beings on Earth. Until recently, most of these people were desperately poor. But while abject poverty remains an extremely daunting problem, many Indians are moving quickly into the middle class, a shift that offers the foundation for sustained growth and development. Editors Anuradha Dayal-Gulati and Dipak Jain – working with numerous informed contributors – provide an intriguing road map to the Indian marketplace, with insights about the prospects and challenges in several pivotal industrial sectors. This statistics-heavy compendium is thorough, though the style and quality of each chapter varies from one author’s contribution to the next. Nevertheless, getAbstract recommends this fine book to anyone interested in India’s industrial growth, opportunities, challenges and mysteries and to corporate executives with an interest in India as a market.

About the Authors

Anuradha Dayal-Gulati, a business consultant, is co-editor of Kellogg on China and Global Corporate Citizenship. Dipak Jain is a professor of entrepreneurial studies and marketing at the Kellogg School of Management at Northwestern University in Illinois.

 

Unfortunately, our contract with the publisher of this book does not allow us to distribute the summary in your country. This is a rare occurrence and we hope to have additional regional distribution rights in the future. We apologize for the inconvenience. Please feel free to download any other title.

Comment on this summary

More on this topic

Contained in Knowledge Pack:

Customers who read this summary also read

More by category