Summary of Winning Strategies for the Indian Market
India has 700 million potential shoppers for firms that understand its wildly diverse market. Good luck with that.
India has 1.1 billion people, about one of every six human beings on Earth. Until recently, most of these people were desperately poor. But while abject poverty remains an extremely daunting problem, many Indians are moving quickly into the middle class, a shift that offers the foundation for sustained growth and development. Editors Anuradha Dayal-Gulati and Dipak Jain – working with numerous informed contributors – provide an intriguing road map to the Indian marketplace, with insights about the prospects and challenges in several pivotal industrial sectors. This statistics-heavy compendium is thorough, though the style and quality of each chapter varies from one author’s contribution to the next. Nevertheless, getAbstract recommends this fine book to anyone interested in India’s industrial growth, opportunities, challenges and mysteries and to corporate executives with an interest in India as a market.
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About the Authors
Anuradha Dayal-Gulati, a business consultant, is co-editor of Kellogg on China and Global Corporate Citizenship. Dipak Jain is a professor of entrepreneurial studies and marketing at the Kellogg School of Management at Northwestern University in Illinois.
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