Summary of World Class
Thriving Locally in the Global Economy
The next time you vote for mayor in your town, you might want to consider how your candidate will play in Mumbai, Seoul and Kuala Lumpur.
The cliché-ridden manifesto on "globalism" has become a staple of our time, with seemingly every consultant, economist and professor spewing out a book or two about the worldwide economy. Few of these authors ever rise above the self-evident and oft-stated themes of wonderful opportunity and mortal danger. But in World Class , author Rosabeth Moss Kanter presents - hold on to your seats - an innovative analysis of globalization’s economic and social trends. While the book can’t entirely escape the trite "change-or-die" admonitions of the genre, some of her conclusions truly are original: Companies forced to devote their attention to the global stage will gradually lose interest in their traditional local communities, and those communities will be forced to compete with other localities around the world for the privilege of hosting industry. getabstract.com recommends this book to any executive or student seeking a non-emotional, fact-based look at the implications of globalism for business and society.
In this summary, you will learn
- Why the ability to establish strategic alliances will help determine your company’s success in the global economy;
- How communities can attract new businesses by networking; and
- Why businesses must understand how their customers think.
About the Author
Rosabeth Moss Kanter occupies an endowed chair as Professor of Business Administration at Harvard Business School. She is an adviser to businesses and governments worldwide, having conducted extensive research on the issues of international business and its affect on local communities. She is the author of 11 other books, including Creating the Future, The Challenge of Organizational Change, and When Giants Learn to Dance.
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