Marketing consultant Pam Didner presents “sales enablement” as a solution to help busy salespeople develop effective strategies and leverage the latest technology. Urging marketing and sales to collaborate, she explores current sales methodologies, social media, and the questions every company must ask to hone its sales strategy, methods and tactics. Her comprehensive, well-organized book offers plenty of tactics for sales and marketing professionals, entrepreneurs, and sales managers and trainers.
About the Author
Content marketer, speaker and consultant Pam Didner also wrote Global Content Marketing, which Inc. magazine named a top-10 marketing book in 2014.
Comment on this summary
3 years agoA very “weak” book at the beginning but give it a moment and it becomes worth the read and has value