In this talk, moderated by Google’s Senior Interaction Designer Leecy Li, award-winning artist, entrepreneur and educator Yiying Lu talks about how organizations can use the intersection of art, technology and business to innovate and create value for their customers. As Lu explains, the increasingly globalized world means that cross-cultural innovation is more important than ever before. If organizations hope to appeal to customers from a wide variety of backgrounds, they must use their products, messaging and delivery to create a sense of community, tell stories and problem-solve.
About the Speakers
Yiying Lu was named to Fast Company’s Most Creative People in Business and Microsoft’s Top 10 Emerging Leaders in Innovation, and won a Shorty Award in Design. She currently runs her global innovation studio, serves as a San Francisco Arts Commissioner and is a member of the San Francisco Center for the Book and Global:SF. Moderator Leecy Li is Senior Interaction Designer at Google.