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Every Job Is a Sales Job

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Every Job Is a Sales Job

How to Use the Art of Selling to Win at Work


15 min read
8 take-aways
Audio & text

What's inside?

Everybody sells every day – including you. Learn to be good at it.

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Editorial Rating



  • Applicable
  • Well Structured
  • Concrete Examples


Cindy McGovern, the self-described “First Lady of Sales,” says that no matter what your job may be, everyone sells all the time. Everybody needs essential sales skills, which McGovern sets out in a handy, five-part sales formula even non-salespeople can follow. She helps you sell better, which means getting people to do what you want them to do. Though salespeople will benefit from her advice, she aims it at those who don’t get paid to sell but must sell anyway to succeed in their job or daily life. 


You might not be a professional salesperson, but you still sell all the time.

No matter what their professional job is, everyone is a salesperson. It’s a universal truth that life is about selling. Successful selling isn’t so much a business aptitude or a sales competency; it’s a basic operating skill. You need this essential ability to close “life sales”– to get people to do what you want and need them to do.

No matter who you are or what you do, you deal with different life sales. If you can’t sell, you face trouble. If you can sell, you can expect smooth sailing. People who are effective at life sales and commercial sales understand a basic truth: Successful selling is never about them; it’s always about making things better for the other person.

Typical life sales include getting your children to brush their teeth, asking your spouse to pick up the dry cleaning after work, convincing your book club to read your favorite novel and routinely asking those around you to do favors for you. These are your “asks.” Seeking and granting favors is life’s eternal merry-go-round. You ask ...

About the Author

Cindy McGovern, PhD, popularly known as Dr. Cindy, founded and is CEO of Orange Leaf Consulting CEO. She is a sales coach, international speaker and self-described “helpaholic.”

Comment on this summary

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    M. K. 3 years ago
    Great summary.
  • Avatar
    y. c. 3 years ago
    Life is sales, our work and life are full of sales opportunities. First of all, we need to plan. Second, we need to find opportunities and pay close attention to everything around us in order to gain something. Third, life is like a transaction, you need to build respect and trust, speak in good faith, listen carefully, and pay attention to words and deeds. Fourth, you need to be good at expressing yourself, being good at digging, proposing your own needs, and don't be afraid of being rejected. Be grateful, even if there is no good result at the moment, you should continue to maintain a good relationship with them. It is never wrong to be friendly.
  • Avatar
    N. W. 4 years ago

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