- Well Structured
- Concrete Examples
Cindy McGovern, the self-described “First Lady of Sales,” says that no matter what your job may be, everyone sells all the time. Everybody needs essential sales skills, which McGovern sets out in a handy, five-part sales formula even non-salespeople can follow. She helps you sell better, which means getting people to do what you want them to do. Though salespeople will benefit from her advice, she aims it at those who don’t get paid to sell but must sell anyway to succeed in their job or daily life.
About the Author
Cindy McGovern, PhD, popularly known as Dr. Cindy, founded and is CEO of Orange Leaf Consulting CEO. She is a sales coach, international speaker and self-described “helpaholic.”