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Everyday Communication Strategies
Book

Everyday Communication Strategies

Manage Common Issues to Prevent a Crisis and Protect Your Brand

Kogan Page, 2022 more...


Editorial Rating

7

Qualities

  • Comprehensive
  • Background
  • Hot Topic

Recommendation

It’s inevitable that your organization or businesses will face challenging incidents or issues at some point, says PR and communication expert Amanda Coleman, but fortunately, you can learn to better manage situations that could potentially harm your business or brand. Whether a worker is behaving inappropriately or a product is failing consumers, companies must task their communicators with protecting the organization from developing issues that, if left unchecked, could become crises, she explains. Learn the basics of issues management, gaining the skills and expertise to better manage the increasing uncertainty in today’s business world.

Take-Aways

  • Prevent issues from damaging your reputation by identifying and managing them early.
  • Support communicators with an issue management framework with buy-in from leaders.
  • Align issues responses to your organization’s values and ethics.

About the Author

Amanda Coleman is a PR and communication professional and the author of the book Crisis Communication Strategies.