Livro
Excelência na Experiência do Cliente
Seis estratégias para alcançar um crescimento excepcional em 90 dias
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Recomendação
A expectativa de vida das organizações está em queda, a incerteza global é galopante e o tempo de atenção ativa do consumidor é cada vez menor. Para prosperar, as empresas devem priorizar os clientes em todas as suas ações, escrevem David Conway e Tim Knight. Especialistas em mudança estratégica, eles exortam você a cultivar uma cultura corporativa que apoie as experiências e interações entre funcionários e clientes, adotando uma liderança servidora. Os autores compartilham uma estratégia de 90 dias para ajudar você a criar mudanças, transformar o seu negócio e se tornar ainda mais ágil.
Resumo
Sobre os autores
David Conway é diretor de estratégia da Nunwood e ex-diretor do The Co-operative Bank, N&P Building Society e Liverpool Victoria. Tim Knight é sócio da KPMG.
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