Pocket-sized books on business topics can be helpful refreshers and can give readers concise overviews. However, in most of them you cannot actually learn enough about the topics treated to act on them in depth. Here Tom Gorman emphasizes what you need to know to execute a business plan. He discusses how to take action, and how to deal with success or difficulty. While his material is clear and organized, he can say only so much about this broad subject in so few pages. Basically, he hits the high points and raises awareness of major business execution issues. If you’re in a hurry or you need a quick rundown on the basics, getAbstract thinks you will find this very handy.
In this summary, you will learn
- What you need to know to execute your business effectively;
- How to make better decisions;
- What your marketing program should include;
- How to make decisions; and
- What to do when things go wrong.
About the Author
Tom Gorman, the author or co-author of more than 15 books on business, holds an M.B.A. from the Stern School of Business and is a former middle manager for two Fortune 500 companies.