Expert Secrets
A review of

Expert Secrets

The Underground Playbook for Converting Your Online Visitors into Lifelong Customers

Russell BrunsonHay House • 2020

Emotion Foremost

by David Meyer

Russel Brunson offers a basic guide to turning clicks and possible clients into loyal customers and gaining self-insight as you do.

Sales and marketing expert Russell Brunson, co-founder of the software company ClickFunnels, sets out to help you turn curious clickers and potential or one-time customers into longtime clients. In this engaging collection of advice and guidance, Brunson offers routes for increasing sales and changing your customers’ lives for the better. He specifically pays attention to using repetition and stickiness to change online searchers and passing shoppers to permanent followers and buyers.

With skill and humor, Brunson discusses why some sales tactics fall flat and other strategies succeed. Hint: His craft secrets rest on a solid foundation of self-awareness, personal growth and grit. In every chapter, Brunson demonstrates and showcases sales tactics designed to motivate audiences and customers, but he makes it clear that you have to do the work.

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