When profits are involved, companies claiming they want to save the world can seem disingenuous. Yet the public is pushing corporate social responsibility more than ever before. Fast Company editor Robert Safian talks with several Silicon Valley giants about their company values and what those values mean for profits, public perception and the future. getAbstract recommends this intriguing, timely case study to business leaders who hope to better the world.
In this summary, you will learn
- How Silicon Valley firms perceive corporate social responsibility in unique yet similar ways;
- Why companies see profit-building and working for social good as compatible goals; and
- What factors affect a company’s value system to make it appeal to stakeholders.
About the Author
Robert Safian is editor and managing director for Fast Company, an acclaimed business magazine.
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