Facebook, Airbnb, Uber, and the Struggle to Do the Right Thing

Facebook, Airbnb, Uber, and the Struggle to Do the Right Thing

How commerce and conscience can fuel success (or fuel outrage) in today’s fraught business climate.

Fast Company, 2017

Editorial Rating



  • Innovative
  • Eye Opening
  • Inspiring


When profits are involved, companies claiming they want to save the world can seem disingenuous. Yet the public is pushing corporate social responsibility more than ever before. Fast Company editor Robert Safian talks with several Silicon Valley giants about their company values and what those values mean for profits, public perception and the future. getAbstract recommends this intriguing, timely case study to business leaders who hope to better the world.


In 2012, Facebook founder Mark Zuckerberg published his “founder’s letter.” In it, he says the site’s intention is “to make the world more open and connected.” Five years later, Zuckerberg continues to support that mission. Immigration, criminal justice and all other causes are handled by the Chan Zuckerberg Initiative founded by Zuckerberg and his wife Priscilla Chan. To promote globalization that “works for everyone,” Facebook has rolled out resources like the Safety Check feature and fundraising tools for charities. Zuckerberg doesn’t see a contradiction between “satisfying...

About the Author

Robert Safian is editor and managing director for Fast Company, an acclaimed business magazine.

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